Alensa Picked For Electric Ireland Spark of Genius Startup Competition
Out of over a thousand startup applications, Alensa has made it into the top 100 which have been selected to pitch at the 2012 Electric Ireland Spark of Genius competition at the Dublin Web Summit. On...
View ArticleSocial Is Dead Without Content
There was a great event at Digitas France yesterday titled Social Is Dead Without Content. My takeaway from the presentation was that brands which merely use social channels such as Facebook for the...
View ArticleL’Oreal CMO Comments On Social Media ROI
There’s a very interesting article in Digiday today on comments made by L’Oreal CMO Marc Speichert about Social ROI and on how L’Oreal is staying relevant with consumers by focusing on content...
View ArticleEverything Will Be A Game : Reading The News
Recently we’ve been focusing a lot on how game mechanics will be built into everything from saving the world to living your daily life. Recently we came across NewsUp, a cool mobile application startup...
View ArticleZurich Gets An Early Stage Fund
Generally if you are a early stage startup in Zurich you have few options to raise money in order to turn your ideas into reality other than University grants or philantropic competitions such as the...
View ArticleAlensa NextPromote Service Amongst Top 50
It just came to our attention that our NextPromote service has been mentioned in Blogtrepreneur as a Top 50 Startup in the World. Thanks for the mention!
View ArticleMaking The Case For News Feed Applications
Did you know that only 2% of people who like a brand Fanpage on Facebook ever come back to that page? And almost none come back a second or third time. And yet brands are spending millions, if not...
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A Facebook News Feed Wish For The New Year
Dear Facebook, How cool would it be if you could go from a picture inside the News Feed directly into an app ? We don’t mean jumping to a tab page or, even worse, a landing page outside of Facebook....
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Parallax Scrolling In HTML
Ever since the Ninetendo NES introduced parallax scrolling in their games in the 80′s, i’ve been fascinated with this technology. Animating different layers of an image to scroll at different speeds...
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F-Commerce v1.0 Is Over – Thank Goodness For That!
Two weeks ago, the ‘leading’ F-Commerce platform, Payvment, announced that it was closing its doors. The existing shops would be transferred to ECWID, a competitor from Russia. I read this news with...
View ArticleWill Banner Ads Survive Beyond 2013?
Good old banner advertising has been getting a lot of negative press lately. Long gone are the days when banner advertising was getting double-digit click-through rates. Although the simple banner ad...
View ArticleNZZ First Premium Publisher In Switzerland To Launch New inRead Video Ad Format
Congratulations to the fabulous online advertising team at NZZ for launching the new premium video ad format named inRead and developed by the french startup Teads.tv. Exclusively distributed in...
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Hotnews.ro First Publisher In Romania To Launch inRead Video Ad Format
Hot on the heels of the launch of Teads‘ novel inRead format in Switzerland, we now have the first launch in Romania. Together with our local partner Content Channel, the first Red Bull campaign ran...
View ArticleFacebook To Launch inFeed Style Video Ads Inside The News Feed
As Facebook seeks more effective advertising monetization strategies, much like the rest of the industry, it is now quickly turning to video advertising. Today’s report in Digiday that Facebook will...
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inRead Network In Switzerland Growing Rapidly
We’re happy to announce that the inRead network has been growing rapidly in Switzerland over the last months. After the launch of inRead on NZZ, the new publishers that have since come on board with...
View ArticleRedefining Advertising: Google Glass Blurs Lines Between Content And Ads
Here’s a very interesting interview by Robert Scoble with Sahil Jain, cofounder of AdStage, about Google’s ‘no-ads’ policy on Google Glass and what this means for the future of advertising. In essence,...
View ArticlePryv Launches Indiegogo Fundraising Campaign
Pryv, one of our most interesting clients, has recently launched a fundraising campaign on Indiegogo. We really love what Pryv is trying to create. Have a look at this intro video that explains their...
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Kurier.at First Austrian Publisher To Launch inRead
Last week the Austrian premium news publisher, Kurier.at, became the first Austrian site to directly sell inRead campaigns. We expect the market for inRead in Austria to follow the trend in Switzerland...
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Six Second Video Advertising For An ADHD World
As new formats like inRead are becoming more popular, brands need to realize that they are no longer making ads for television where they can expect the viewer to follow an entire storyline for 30 – 40...
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A Funny Look At Advertising
Anyone who works in this industry has got to appreciate this ‘generic’ ad
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